Creating Shared Value
Being green and being ethical are “now” issues.
Increasingly discerning consumers are looking for businesses that operate in ways that meet their own values.
So, imagine if we told you that you could save money and even generate revenue through taking steps to be green; to be generating profit while delivering lasting benefits for people and planet.
Maybe you'd say we were mad?
But, here's the deal:
By taking often small steps, tweaking the way you do business -
where you source your materials;
how you package and transport them;
the processes you use to make your products or deliver your services;
the methods you use to market them
You can reduce energy use and related GHG emissions; cut waste and prevent materials going into landfill; protect the environment and support communities.
And that's without considering how your brand reputation can be enhanced, helping you to achieve a greater market share.
Create a culture where your business has a purpose beyond profit and you'll be able to attract and retain talent, with a truly committed workforce.
Through innovation you can create a new business model that generates wider benefits - for people and planet - and sets you apart from the competition.
Sustainability - well, why wouldn't you?
Businesses are becoming more creative in adapting and grasping new opportunities from tackling the potential threats posed by the sustainability challenges we face. Some are radically rethinking their current business models, looking to create shared value.
From a financial perspective, there are many commercial reasons to embed sustainability in your company's business, to:
become resilient and future-ready;
gain competitive advantage; and
anticipate growing demands from customers.
As sustainability becomes integrated into business models, this offers access to new markets and increased business opportunities. This leads to new business models – social enterprises – and entirely new markets such as those related to the green economy.
"As large corporations are coming under added pressure by their stakeholders to ensure sustainability and ethical practices within their entire supply chain, additional demand is being created for sourcing and servicing through SMEs that have a demonstrable focus on sustainability." (ACCA, 2012).
In addition, public sector procurement criteria are moving towards evaluating organisations on the basis of sustainability and ethical practices in addition to the per-unit contracting cost.